McSweeny's having a Garage Sale, needs to raise money

From a Salon Magazine article by Priya Jain:
"The struggle for independents" —

McSweeney's is holding a garage sale of sorts. An e-mail sent out last week announced that, "for the next week or so," the publishing house founded by Dave Eggers would be selling its new books at 30 percent off and its backlist at 50 percent off.
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But the excitement stirred by the McSweeney's e-mail had less to do with the booty on offer than with the alarming news that McSweeney's needed to raise money at all. For fans, and for those who follow book-trade news, the e-mail raised the possibility that the much-beloved publisher could become another casualty of a bankruptcy saga that has engulfed the independent-publishing world for six months.